Everybody enjoys the experience of visiting a shop and been validated, welcomed and treated with respect and care. Most consumers appreciate when a company or business is able to remember some of their favorite products or when a supplier that the customer regularly uses sends a gift on a special occasion such as the person’s birthday.
We all enjoy and appreciate that personal touch and this is also true when we as consumers experience marketing online. If you had to take the time to account for the progress that has been achieved in the way of personalization over the last 10 years you would definitely be impressed. A few years back customers usually experienced a message from an online website such as “welcome back” or “we have missed you” that made consumers feel like they have been recognized encouraging a way to build up a relationship with consumers.
For the more advanced personalization, the website could even decipher who the visitor is based on the browser cookie or sign in. In these cases the message may extend to the first name basis such as “Welcome back, Timothy.”
However, today there is an abundance of explicit and implicit customer data that is available to the marketers and the opportunities associated with personalization has really evolved beyond recognition. This is especially true when it comes to ecommerce whereby personalization now involves not just welcome messages but also product recommendations such as “if you are enjoying this product, you may like these.”
In some of the other types of industries, the brands like C-Spire make use of social mining that tracks peoples reading habits in order to arrive at more useful personalized content aimed at recommendations to try and ensure a visitor stays on a website for longer. As technology continues to advance into the exciting world of the “Internet Of Things”, developers and manufacturers continue to find clever ways to ensure that the consumer’s experiences of services and products have become far more personal.Continue reading »